Evaluation task 5 - How have you attracted/addressed your target audience?

Evaluation task 5 - How have you attracted/addressed your target audience

There are aspects of our thriller that will appeal to a wide range of audiences. One way which we attracted audiences was through mise-en-scene. The opening scene features a silver, sleek and sophisticated car that would mainly appeal to our primary audience of 18-25 year old males and possibly some middle-aged men in our secondary audience who are interested in cars. Also, most of our opening sequence was filmed in the dark which conforms to the thriller genre and will address an audience of people who enjoy thriller.We also had the main character as an FBI agent including other props such as fake FBI badges and the costume for the male character which is a black suit that would be worn by professional FBI agents. This may attract an audience that are interested in the crime aspect of our thriller. 

  

One scene in our thriller is the strangling scene. This involves a lot of action and violence which will appeal to a more male target audience. This is because men tend to be attracted to action and tension in films rather than woman who usually prefer calmer and more relaxed films. Therefore, this is one of the ways we attracted our primary target audience of 18-25 year old men.

The actor and actress we used also helped to attracted audiences. Our male actor was a middle-aged man who would attract our secondary audience of females because women may find him attractive. On the other hand, our female middle-aged actress would attract men in our primary and secondary audiences as men may find her attractive but she could also appeal to our secondary audience of females and women may feel they can connect, empathise and sympathise with her better than men because of the stereotypical role of women in thrillers as the innocent victim.



The camera shots we used also conform to the thriller genre for example close-up shots to display the characters emotions and feelings and medium-shots to reveal more about the narrative and the parts of the mise-en-scene that show our opening sequence is of the thriller genre. This will attract audiences who prefer and enjoy thriller films as they are shots which they expect from thrillers and are familiar with and they will enjoy when watching the film. 

As the rest of the film unfolds after the opening sequence we will insure the genre of thriller and sub-genres such as crime and action continue throughout the thriller and there will be faster, more action-packed scenes to address the audience who are watching the film mainly for these types of scenes so they become attracted and continue to watch. We will also introduce younger actors and actresses to attract the younger half of our primary audience as we only have middle-aged actors in our opening sequence.